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Blanton exhibit a midmodern study in all things 'Cool'
By Jeanne Claire van Ryzin
American-Statesman
Wednesday, March 11, 2009
Cool. In midcentury California it wasn't just an aesthetic. It was an ethos and culture
all its own. Serious yet fun and playful, California cool was confident yet laid-back,
free-spirited but simultaneously impersonal, revolutionary yet also eminently practical.
California cool spread, spawning a more widespread midcentury American modernism of
sleek lines and simplified forms, an aesthetic that in our new millennium resonates through
every facet of home and commercial design.
At the Blanton Museum of Art, you can immerse yourself in the beginnings of the cool
ethos with "Birth of the Cool: California Art, Design and Culture at Midcentury," a
sprawling, comprehensive survey exhibit on view through May 17.
Organized - appropriately - by California's Orange County Museum of Art, "Birth
of the Cool," named for the seminal Miles Davis album, makes its final stop at the
Blanton after a successful 18-month national tour.
Architectural photographs; paintings; decorative objects including vases, bowls
and tableware; film clips and cartoon shorts; furniture such as chairs, lamps and tables;
album, book and magazine covers; and a listening lounge to soak up the cool vibes of
Chet Baker, Sonny Rollins and other jazz masters - "Birth of the Cool" gathers
it all up with more than 200 items.
But it's hardly an interdisciplinary mishmash of objects nor is it a pedantic review.
Instead, through artful arrangements of furniture, decorative objects and art, the paramount
principle of modernism is revealed: Midcentury cool wasn't just an aesthetic; it was
a way of living.
Perhaps nowhere is this more distilled than in the architectural photographs of Julius
Shulman and, appropriately, an enormous reproduction of one opens the exhibit.
("Visual Acoustics: The Modernism of Julius Shulman" a new documentary by
Austin filmmaker Eric Bricker, screens April 8 at the Alamo Ritz. It's one of four films
in an accompanying series beginning March 25.)
Shulman captured California cool in his sleek, luminous pictures of the Case Study houses,
a series of sample homes sponsored by Arts & Architecture magazine and designed by
major modernist architects such Richard Neutra, Pierre Koenig and Eero Saarinen.
The Case Study homes were meant to demonstrate how adaptable modernist principles could
be, perfect for the postwar U.S. building boom and the demand for inexpensive and efficient
housing.
Shulman's pictures were pure glamor. They look as much like film stills as they do design
images. In a departure from most architectural photographers, Shulman included live models,
posed as if engaged in the good life, lounging with cocktails and listening to jazz on
the hi-fi.
Through Shulman's lens, California cool is full of optimism and confidence - and postwar
economic prosperity. What becomes readily clear in this exhibit is that part of the ethos
of midcentury cool was that it was a commercially oriented aesthetic very much for sale,
not some precious art philosophy.
If you wanted to be cool, all you had to do was buy some cool.
But why did all this cool percolate in California? The edge of the West Coast represented
the ultimate American frontier, full of sunny possibility and with seeming unlimited
room for expansion and invention. You could do what you want without the pressure of
storied East Coast traditions.
Despite the lack of generations-old institutions or storied families of arts patrons
- or perhaps because of the lack of these - midcentury Southern California attracted
an impressive lineup of iconoclastic cultural innovators. In the 1930s, with the rise
of fascism in Germany and the tightening of cultural freedoms in Soviet Russia, an extraordinary
roster of European modernist mavericks emigrated to the United States and landed in California:
architect Richard Neutra, composer Igor Stravinsky, filmmaker Fritz Lang, playwright
Bertolt Brecht and artist/animator Oskar Fischinger, among others.
With them they brought their distilled and tested avant-garde visions that had already
met with a certain critical and commercial success.
The pull to the West Coast wasn't just the sunny weather and wide-open spaces. California's
burgeoning movie industry offered employment to all manner of creative types. Fischinger,
for example, worked as an animator for Paramount and MGM and sketched the outline for
a portion of Disney's "Fantasia."
Back east, the artistic mood contrasted sharply with California cool. The post-World
War II decades saw New York artists rebel against convention with a kind of anxious,
individualistic striving.
Jackson Pollack vigorously splashed paint onto enormous canvases, the ultimate artistic
gesture of the independent rebellion that characterized the Abstract Expressionists.
Monumental, ego-driven, highly individualistic, Abstract Expressionist art was sui generis:
sculptures and paintings created precisely to defy all the sculptures and paintings that
came before them.
In golden, sunny California, modernism and its iconoclastic styles had a much more laid-back,
ego-less vibe.
Painters such as Karl Benjamin and Frederick Hammersley created vibrantly hued, dynamic
abstract paintings filled with hard-edged forms in jazzy composition.
Smooth-surfaced and geometrically informed - and generally modest in size and scale
- such paintings bear no strident individualistic message.
California modernism also had an economic and industrial sensibility. Many of the best
creative minds turned their talents to the practical. Understatement and belief in the
infallibility of technology reigned. Sophistication replaced personal expressiveness.
Husband-and-wife designers Charles and Ray Eames - arguably the most influential American
designers of the 20th century - make the most interesting case study of this aesthetic.
Appropriately, representations of their work from furniture to architecture to their
forays into filmmaking are amply represented in "Birth of the Cool." The Eameses'
sinuous now-iconic chairs eschew ornamentation and instead celebrate the properties of
bent plywood, wire or plastic. An Eames chair represents well-designed affordable, urbane
comfort for the optimistic sophisticate.
Fussy, dark personalities need not inquire. They're not cool.
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